Our Story

L.O.C.K - Long-lasting, Original Color Keeper

Inspired by the fun and fearless nature in everyone, L.O.C.K believes in the dynamic fundamentals of self-expression through beauty and confidence. We are committed to inspiring and empowering makeup lovers to express their truest selves, beginning with their makeup. 

L.O.C.K  strives to develop accessible products with high-quality, pigment-packed formulas and trendsetting shades with the mindset of what a professional makeup artist needs to create flawless looks. With our beauty experts, L.O.C.K PRO , we share a wide selection of makeup tips and on-trend techniques along with easy-to-follow tutorials so even beginners can create beautiful looks just like a PRO! L.O.C.K. is proudly clean with no harsh ingredients, plant-based, cruelty-free, and PETA-certified.