to love, to have affection for, to hold dear, to cherish
-means giving your skin great love with the only best Loving yourself is the greatest love story of all
- Natural(HanBang) is great yet Soo’AE is even greater.
Soo’AE IS A LOVE STORY
Inspired by the abundance and balance of nature and the wisdom of tradition and science, Soo’AE is dedicated to delivering the best of Korean Beauty. Our ingredients channel the nourishing power of nature through the fusion of established Korean skincare regimens and traditions with present trends and technologies, to provide fun, easy, and effective beauty solutions.
Korean Beauty’s lengthy and time-consuming 10-step beauty routine has become legend amongst beauty aficionados around the world. Soo’AE simplifies K-beauty through our wide range of skin and hair care collections, allowing you to relax and enjoy the benefits of the K-beauty lifestyle.
Soo’AE incorporates naturally derived ingredients, free from synthetic parabens, colorants, phthalates and sulfates to create thoughtful and beneficial products aimed at improving the daily lives of all we touch. Our responsibility to our customers and the global community drives our values to the highest ethical standards and business practices. For this reason, we are proudly cruelty-free and are transitioning our entire product line to be environmentally sustainable and responsible by researching ethically sourced ingredients and biodegradable packaging. We’ve already begun this transition with our Fresh Tangerine Collection, a vegan-certified line, in order to propel Soo’AE down the path towards higher quality, more inclusive and affordable products. With our new GREEN and CLEAN initiative, we hope to leave behind a better world for future generations.
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